Whether you have set up a blog for your website, a content management system, a forum, or any other site with RSS capabilities, providing feeds to your regular subscribers and occasional surfers is a way to attract and retain their attention over the actual and newly created content.
Syndication is a powerful tool that can be enhanced when you draw a plan to get the most from it. Most web software can generate RSS feeds automatically and without needing the site's owner intervention. Content is pulled into the feed with a native formatting that allow readers to retrieve and display such information in a simple manner, trimming other elements that surfer can see when they are browsing on-site.
Nevertheless, with RSS, it is necessary give every new content a descriptive and yet accurate text that reflects what the content is about. The perfect title should include one or more keywords, which should be repeated within the text itself. Nonetheless, avoid keyword stuffing as it is penalized by search engines and your potential readers can assume your content might be somewhat spammy.
Talking about spam, while it is a good idea provide a subscription form to receive email updates in a form of a newsletter, keep in mind that RSS feeds are delivered as soon as the content is posted or modified, while emails delay to arrive to the addressee when they are based on a certain scheduled time, being twice the work if sent manually otherwise.
What has make RSS popular is the approach to easy accessibility so do not bother your readers trying to get them sign up for a newsletter and focus in providing them with clearly defined links to your feeds. After all, do not forget that most modern email clients and web-based services may stop your newsletter if it contains any element that triggers their spam filtering.
In addition, you may write a special post or featured article explaining people what RSS feeds are and the convenience to subscribe to this service, providing also links or reviews on popular aggregators they can use for easy news retrieving. Aggregators are useful readers that allow individual sort entries, classified them, and even combine different sources into a single view for easy reading.
Do not wait RSS do the magic alone, despite it can do, but lend it a helping hand by implementing some of these tips to make available your content through syndication.
0 comments:
Post a Comment